Sunshine started as a community organizer and became a district delegate for George McGovern. He then ran the public relations department of ASCAP, where he supervised music events. In the 1970s, he joined Bella Abzug‘s Senate, mayoral and congressional campaigns with Harold Holzer.
From 1990 to 1993, Sunshine served as the chief of staff for Mayor David Dinkins, a job that included managing future New York City Mayor Bill de Blasio. In 1994, he worked on Mario Cuomo‘s gubernatorial campaign and is an advisor to New York Governor Andrew Cuomo.
In 1991, Sunshine launched the public relations firm Ken Sunshine Consultants. The company was renamed the following year to reflect principal Shawn Sachs’s partnership. The initial clients included Barbra Streisand, 1199: The National Health Care Workers’ Union and the 1992 Democratic National Convention working with Ron Brown, then chairman of the Democratic Party.
Sunshine Sachs specializes in corporate image programs, crisis communication, reputation management and issues management, consumer and lifestyle marketing, public affairs, media relations, event promotion, and communications skills training. In 2014, Sunshine Sachs was named the number one public relations agency in New York by New York Observer.
His clients have included John Thain, Barbra Streisand, Ben Affleck, the Michael Jackson estate and Harvey Weinstein. His best-known work included representing Justin Timberlake after a “wardrobe malfunction” at Timberlake’s Super Bowl XXXVIII performance with Janet Jackson in February 2004. As of 2009, nine-tenths of his clients were not celebrities.
In June 2015, Sunshine admitted his firm had employed paid editors to edit clients Wikipedia pages to remove negative material about them, violating the Wikipedia updated terms of service. Sunshine Sachs said its employees failed to make public their relationship with the firm when making edits, and a key employee was unaware of Wikipedia’s updated policies on paid editing. All employees engaged in editing Wikipedia now make appropriate disclosures, Sunshine said. Celebrities whose Wikipedia articles were edited by Sunshine Sachs include Naomi Campbell, Mia Farrow and Sarah Brightman. References to the failure of Campbell’s 1994 album “Babywoman” were removed, as were her relationship with Mike Tyson and assault convictions. It was unclear if the celebrities themselves were aware of the edits.
The New York Times said an email to clients stated that “Sunshine Sachs has a number of experienced editors on staff that have established profiles on Wikipedia,” and that “the changes we make to existing pages are rarely challenged.” Sunshine said that he believed that his firm’s edits to Wikipedia prior to June 2014, when the policy was changed, abided by Wikipedia policy.
Why take on a client like Meghan Markle? she was a z-lister???