National Enquirer Being shopped by parent corp America Media

The board for American Media began reviewing operations for the National Enquirer last August for the US (National Enquirer) and UK edition (National Enquirer Globe).

American Media LLC, the parent corporation of the National Enquirer, is “exploring strategic options” for the tabloid brand, according to its announcement. The moves likely mean a sale is in the works.

“We have been keenly focused on leveraging the popularity of our celebrity glossy, teen and active lifestyle brands while developing new and robust platforms including broadcast and audio programming, and a live events business, that now deliver significant revenue streams,” said a statement from American Media president and CEO David J. Pecker. “Because of this focus, we feel the future opportunities with the tabloids can be best exploited by a different ownership.”

American Media has been expanding in the last two years, buying Us Weekly, Men’s Journal, Bauer’s US celebrity and teen line, and TEN: Publishing’s Adventure Sports Network (ASN). The ASN addition of adventure and sports brands made American Media the worlds sixth-largest sports media brand in the world.

Beyond the National Enquirer, American Media owns Star, OK!, In Touch, Life & Style, Closer, Men’s Journal, Muscle & Fitness, PowderSnowboarderSurferUs Weekly and Bike. American Media also manages nineteen different digital sites. American Media’s magazines have a combined total circulation of 5.7+ million and reach approximately 49.4 million men and women each month. American Media’s digital properties reach approximately 65 million unique visitors monthly.

 

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About jerseydeanne

British Royal watcher since 1981. An admirer of beautiful things, and people. Retired to Florida. Opinionated, Empathic. Former Restaurant/Bar manager and Insurance agent. Learning Social Media for the over 50 crowds. Everyone is welcome

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